Internal branding: What is that exactly?

Internal branding: What is that exactly?

Everyone knows what a brand is, and everyone knows what advertising is. Some of us may be confused about promotion and merchandising but most have a basic idea, at least, of what they are. Lately, a lot of people have been asking me about internal branding. What...
Is your brand promise driving your business

Is your brand promise driving your business

As competition keeps intensifying, businesses across verticals are constantly reviewing their brand strategies. Though numerous marketers promise the moon, not many are really successful in delivering on their brand promise. Conversely, some brands are astoundingly...
Importance of brand building in the b2b segment

Importance of brand building in the b2b segment

Business-to-business marketing is a space where every product looks similar to another in the same category, and every supplier claims to be offering something unique. Though some marketers maintain that the enterprise customer is seldom persuaded by powerful brand...