However, only 1 in 5 such programmes is effective as a value-driving asset for the organization.

Research shows that more than half of the Fortune 500 companies have undergone some sort of business refocusing exercise in the last 5 years alone. However, only 1 in 5 such programmes is effective as a value-driving asset for the organization. The others? Confusing, expensive and cosmetic.

Our unique edge is our understanding of Indian businesses – the psyche, constraints and opportunities. We have helped clients across the layers of Indian businesses, whether in states of flux, or stagnation, or even on the path of success. Not for our clients, international models of consulting that create no impact on local business.

We work with our clients through our patented set of lateral thinking workshops that help crack even the toughest problems and result in actual measurable economic value.

The Origene edge:

Value-driven – We focus on unearthing the economic drivers of your business. At the end of the programme, you will have a clear action plan towards driving tangible value.

Insightful – We realize that jargon creates complacency. So to break barriers and to catch the actual meanings and values required, we turn to lateral thinking methods. Our sessions rely on art and other expressive techniques to break barriers and help in visualization.

Alignment – A key to both the success of the programme and for the organisation is that the programme ensures complete alignment of the stakeholders. Our focus is on unearthing and cementing one goal, one philosophy, one plan going ahead.

Long-term – We work with the organization at each level, on a sustainable long-term plan to put into action the follow-up needed.

Measurable – Our guidance and support helps you work towards the future through an organized, phased out plan. In addition, we also put into place metrics to monitor the progress of the plan.

Our unique methodology

We have a 3-tiered approach to each client problem we work on, with an end to driving economic value :

Unearthing the truths that lie within your organisation through our specially-designed tool called The Brand Truth Audit. Deeply buried strengths of the brand lay mired in confusion, hierarchy, indecisiveness or are just looked over. This step involves the further alignment of key stake holders to bring everyone onto the same page towards the future of the organisation. A convergence on the key focus areas the organisation will need to look into, is the outcome at this stage.

Unlocking the potential within your brand. Once the truth of the brand is decided upon, we help our clients in building the pillars of the focused Corporate Brand including such crucial parameters like the Brand Promise, Value system, The Culture, Personality and Identity. Once again, this is around the handle of economic value, and is meant to drive consumer surplus

Unleashing a measurable action plan for success. The last step is the creating of a store-house for the future. We leave our client-partners with a clear step-by-step action plan to take the learnings further into physical actions. We also put into place metrics that will help you monitor the steps towards success.