The Origin of Origene
Created from the words ‘origin’ and ‘gene’, Origene delves into the very genetic make-up of your brand. It is a constant reminder that we need to understand the DNA of your business in order to drive economic value for your enterprise.
“In our daily interaction with clients in the communication arena, we realised that much of the offering was at a cosmetic level – a brand had come to mean its outer look, its packaging, imagery, logo – and that is the brand identity that was largely on offer. Nowhere was there accountability from the consultant, nowhere was there a focus on economic value. Origene, we created, to fit into this vacuum. To bring to the Indian entrepreneur, a solution, an opportunity, a different way to look at the future through their brand.”
– Mala Dhawan.