Origene is not among those consultants who advocate a large hammer, but those who recommend a sharper nail.

We believe that Indian family businesses and SME’s are continents apart – in thinking, attitudes, clients, culture – from international ones. The same model cannot be imported and used on this unique conglomeration of ideas and people – the Indian business. Here, factors like family ties, professional differing opinions, traditions, emotions and loyalty affect day-to-day business, as well as long-term growth, and often hinder it. Origene work within this framework.

We believe in the long-term. In partnerships, not advice. In working with every level of the organisation, not just with a department. In getting a buy-in, and not forcing a top-down approach.
We believe that within every such enterprise is a hidden value – far beyond sales, tangible assets and cosmetic make-overs. It can go decades without ever being recognised.

We believe that often this value is so deeply entrenched that traditional methods will not prise it out. Origene uses lateral thinking tools and creative workshops to get at the deepest truths of the brand.